
[Federal Register Volume 79, Number 244 (Friday, December 19, 2014)]
[Notices]
[Pages 75852-75854]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2014-29698]


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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-73836; File No. SR-BX-2014-059]


Self-Regulatory Organizations; NASDAQ OMX BX; Notice of Filing 
and Immediate Effectiveness of a Proposed Rule Changes to Amend Rule 
7018 to establish Fees and Rebates in Connection with BX's Retail Price 
Improvement (``RPI'') Program

December 15, 2014.
    Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
(``Act''),\1\ and Rule 19b-4 thereunder,\2\ notice is hereby given that 
on December 3, 2014, NASDAQ OMX BX, Inc. (``BX'' or ``Exchange'') filed 
with the Securities and Exchange Commission (``SEC'' or ``Commission'') 
the proposed rule change as described in Items I, II, and III below, 
which Items have been prepared by the Exchange. The Commission is 
publishing this notice to solicit comments on the proposed rule change 
from interested persons.\3\
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
    \3\ The Commission notes that the Exchange initially filed the 
proposed rule change on November 24, 2014 under File Number SR-BX-
2014-058. On December 3, 2014, the Exchange withdrew SR-BX-2014-058 
due to errors in the Form 19b-4 and Exhibit 1, and refiled the 
proposed rule change under SR-BX-2014-059.
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    The Exchange is proposing changes to amend BX Rule 7018 to 
establish fees and rebates in connection with BX's Retail Price 
Improvement (``RPI'') Program. The Exchange proposes to implement the 
proposed rule change on December 1, 2014, contemporaneously with the 
launch of the RPI Program.
    The text of the proposed rule change is available on the Exchange's 
Web site at http://nasdaqomxbx.cchwallstreet.com, at the principal 
office of the Exchange, and at the Commission's Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the Exchange included statements 
concerning the purpose of and basis for the proposed rule change. The 
text of these statements may be examined at the places specified in 
Item IV below. The Exchange has prepared summaries, set forth in 
sections A, B, and C below, of the most significant aspects of such 
statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The purpose of this proposal is to amend BX Rule 7018 to establish 
fees and rebates for execution of orders under BX's recently filed RPI 
Program.\4\ Under the RPI Program, a member (or a division thereof) 
approved by the Exchange to participate in the program (a ``Retail 
Member Organization'' or ``RMO'') may submit designated ``Retail 
Orders'' \5\ for the purpose of seeking price improvement. All BX 
members may enter retail price improvement orders (``RPI Orders''),\6\ 
a form of non-displayed orders that are priced more aggressively than 
the Protected National Best Bid or Offer (``NBBO'') by at least $0.001 
per share, for the purpose of offering such price improvement. RMOs may 
use two types of Retail Orders. A Type 1 Retail Order is eligible to 
execute only against RPI Orders and other orders (such as midpoint 
pegged orders) that will provide price improvement. Type 2 Retail 
Orders interact first with available RPI Orders and other price 
improving orders, and then are eligible to access non-price improving 
liquidity on the BX book and to route to other trading venues if so 
designated.
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    \4\ Securities Exchange Act Release No. 73410 (October 23, 
2014), 79 FR 64447 (October 29, 2014) (SR-BX-2014-048) (proposing 
RPI program and exemption from SEC Rule 612 under Regulation NMS, 17 
CFR 242.612, in connection therewith).
    \5\ A Retail Order is defined in BX Rule 4780(a)(2), in part, as 
``an agency or riskless principal order that satisfies the criteria 
of FINRA Rule 5320.03, that originates from a natural person and is 
submitted to the Exchange by a Retail Member Organization, provided 
that no change is made to the terms of the order with respect to 
price (except in the case that a market order is changed to a 
marketable limit order) or side of market and the order does not 
originate from a trading algorithm or any other computerized 
methodology.''
    \6\ A Retail Price Improvement Order is defined in BX Rule 
4780(a)(3), in part, as consisting of ``non-displayed liquidity on 
the Exchange that is priced better than the Protected NBBO by at 
least $0.001 and that is identified as such.''
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    BX proposes to offer a rebate of $0.0025 per share executed to RMOs 
with respect to Retail Orders that execute against RPI Orders. RMO 
orders that execute against other orders providing price improvement 
with respect to the NBBO will receive a rebate otherwise applicable to 
executions of orders that access liquidity. For Type 2 Retail Orders 
that execute against non-price improving orders on the BX book, BX will 
offer a rebate otherwise applicable to execution of orders that access 
liquidity. Similarly, when Type 2 Retail Orders are routed and execute 
at another trading venue, BX will charge the fee otherwise applicable 
to execution of routed orders. For RPI orders that provide liquidity, 
BX will charge a fee of $0.0025 per share executed. Other orders that 
provide liquidity to Retail Orders will receive the credit or pay the 
fee otherwise applicable to orders that provide liquidity.
2. Statutory Basis
    BX believes that the proposed rule change is consistent with the 
provisions of Section 6 of the Act,\7\ in general, and with Sections 
6(b)(4) and 6(b)(5) of the Act,\8\ in particular, in that it provides 
for the equitable allocation of reasonable dues, fees and other charges 
among members and issuers and other persons

[[Page 75853]]

using any facility or system which BX operates or controls, and is not 
designed to permit unfair discrimination between customers, issuers, 
brokers, or dealers.
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    \7\ 15 U.S.C. 78f.
    \8\ 15 U.S.C. 78f(b)(4) and (5).
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    The proposed fees with respect to the RPI program are reflective of 
BX's ongoing efforts to use pricing incentive programs to attract 
orders of retail customers to BX and improve market quality. The goal 
of this program and similar pricing incentives is to provide meaningful 
incentives for members that represent the orders of retail customers to 
increase their participation on BX.
    The proposed credit of $0.0025 per share executed with respect to 
Retail Orders that access Retail Price Improvement Order liquidity 
offering price improvement is reasonable because it will result in a 
significant increase of rebates with respect to such orders, thereby 
reducing the costs of members that represent retail customers and that 
take advantage of the program, and potentially also reducing costs to 
the customers themselves. The change is consistent with an equitable 
allocation of fees because BX believes that it is reasonable to use 
rebate increases as a means to encourage greater retail participation 
in BX. Because retail orders are likely to reflect long-term investment 
intentions, they promote price discovery. Accordingly, their presence 
in the BX market has the potential to benefit all market participants. 
For this reason, BX believes that it is equitable to provide 
significant financial incentives to encourage greater retail 
participation in the market. BX further believes that the proposed 
program is not unreasonably discriminatory because it is offered to 
firms representing retail customers without regard to the firm's 
trading volumes, and is therefore complementary to existing programs, 
such as the Routable Order Program that already aim to encourage 
greater retail participation, but that have minimum volume requirements 
associated with them. The proposed fees and credits with respect to 
Retail Orders that execute against liquidity other than that provided 
by Retail Price Improvement Orders or by routing to other trading 
venues are reasonable, equitably allocated, and not unreasonably 
discriminatory because they do not reflect a change from the fees and 
credits currently in effect with respect to orders that access 
liquidity on BX or route.
    The proposed fee with respect to a Retail Price Improvement Order 
that provides liquidity is reasonable because, as previously recognized 
by the Commission, it reflects the fact that markets often seek to 
distinguish between orders of individual retail investors and orders of 
professional traders.\9\ In this instance, the RPI seeks to balance the 
consideration that ``retail investors may [sic] on average be less 
informed about short-term price movements . . . [than] professional 
traders'' \10\ with a fee charged to liquidity providers and a program 
designed to provide retail investors with price improvement and 
favorable execution prices. BX further believes that the fee charged 
with respect to Retail Price Improvement Orders is equitable and not 
unreasonably discriminatory for this same reason, and also because the 
use of such orders by liquidity providers is voluntary. Firms that 
believe that potential advantages of interacting with Retail Orders 
outweigh the costs of price improvement and the fee charged by BX will 
employ this new order type. Those that do not are free to forego 
involvement in the program and pay a fee under BX's standard price 
schedule when providing liquidity.
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    \9\ Securities Exchange Act Release No. 67347 (July 3, 2012), 77 
FR 40763 [sic], 40769-40680 [sic] (July 10, 2012) (SR-NYSE-2011-55; 
SR-NYSEAmex-2011-84).
    \10\ Id.
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    Finally, BX notes that it operates in a highly competitive market 
in which market participants can readily favor competing venues if they 
deem fee levels at a particular venue to be excessive. In such an 
environment, BX must continually adjust its fees to remain competitive 
with other exchanges and with alternative trading systems that have 
been exempted from compliance with the statutory standards applicable 
to exchanges. BX believes that the proposed rule change reflects this 
competitive environment because it is designed to allow BX to compete 
with other exchanges and that offer similar price improvement programs 
for retail orders.

B. Self-Regulatory Organization's Statement on Burden on Competition

    BX does not believe that the proposed rule change will result in 
any burden on competition that is not necessary or appropriate in 
furtherance of the purposes of the Act, as amended. In this instance, 
the introduction of the RPI program is designed to allow BX to compete 
more effectively with the New York Stock Exchange (``NYSE''), NYSE MKT 
LLC (``MKT''), NYSE Arca, Inc. (``Arca'''') and the BATS-Y Exchange, 
all of which offer similar programs designed to attract retail order 
flow. BX has structured its fees in a manner similar to these 
exchanges, but as a new ``entrant'' in the field of those exchanges 
offering such programs. Specifically, BX will offer a higher credit to 
Retail Orders than NYSE, MKT, or Arca and will offer the credit with 
respect to all securities priced above $1 that it trades. BX will, 
however, offset these higher credits for retail orders by charging a 
higher fee to liquidity providers than is the case with some of its 
competitors. BX believes that the proposed higher credits with respect 
to Retail Orders will enhance competition by drawing additional retail 
order flow to BX and possibly encouraging other trading venues to make 
competitive pricing changes.
    With respect to the proposed fees for Retail Price Improvement 
Orders, because the market for order execution is extremely 
competitive, members that provide liquidity may readily opt to forego 
participation in the BX program if they believe that alternatives offer 
them better value. For these reasons and the reasons discussed in 
connection with the statutory basis for the proposed rule change, BX 
does not believe that the proposed changes will impair the ability of 
members or competing order execution venues to maintain their 
competitive standing in the financial markets.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    No written comments were either solicited or received.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The foregoing rule change has become effective pursuant to Section 
19(b)(3)(A) of the Act \11\ and paragraph (f) of Rule 19b-4 
thereunder.\12\ At any time within 60 days of the filing of the 
proposed rule change, the Commission summarily may temporarily suspend 
such rule change if it appears to the Commission that such action is 
necessary or appropriate in the public interest, for the protection of 
investors, or otherwise in furtherance of the purposes of the Act.
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    \11\ 15 U.S.C. 78s(b)(3)(A).
    \12\ 17 CFR 240.19b-4(f).
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IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

[[Page 75854]]

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to rule-comments@sec.gov. Please include 
File Number SR-BX-2014-059 on the subject line.

Paper Comments

     Send paper comments in triplicate to Secretary, Securities 
and Exchange Commission, 100 F Street NE., Washington, DC 20549-1090.

All submissions should refer to File Number SR-BX-2014-059. This file 
number should be included on the subject line if email is used. To help 
the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Room, 100 F Street NE., 
Washington, DC 20549, on official business days between the hours of 
10:00 a.m. and 3:00 p.m. Copies of such filing also will be available 
for inspection and copying at the principal office of the Exchange. All 
comments received will be posted without change; the Commission does 
not edit personal identifying information from submissions. You should 
submit only information that you wish to make available publicly. All 
submissions should refer to File Number SR-BX-2014-059 and should be 
submitted on or before January 9, 2015.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\13\
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    \13\ 17 CFR 200.30-3(a)(12).
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Kevin M. O'Neill,
Deputy Secretary.
[FR Doc. 2014-29698 Filed 12-18-14; 8:45 am]
BILLING CODE 8011-01-P


