
[Federal Register Volume 79, Number 90 (Friday, May 9, 2014)]
[Notices]
[Pages 26803-26804]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2014-10660]


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DEPARTMENT OF TRANSPORTATION

National Highway Traffic Safety Administration

[U.S. DOT Docket No. NHTSA-2014-0050]


Reports, Forms, and Recordkeeping Requirements

AGENCY: National Highway Traffic Safety Administration (NHTSA), U.S. 
Department of Transportation.

ACTION: Request for public comment on proposed collection of 
information.

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SUMMARY: Before a Federal agency can collect certain information from 
the public, it must receive approval from the Office of Management and 
Budget (OMB). Under procedures established by the Paperwork Reduction 
Act of 1995, before seeking OMB approval, Federal agencies must solicit 
public comment on proposed collections of information, including 
extensions and reinstatement of previously approved collections.
    This document describes one collection of information for which 
NHTSA intends to seek OMB approval.

DATES: Comments must be received on or before July 8, 2014.

ADDRESSES: You may submit comments, identified by the docket number in 
the heading of this document, by any of the following methods:
     Federal Rulemaking Portal: Go to http://www.regulations.gov. Follow the instructions for submitting comments on 
the electronic docket site by clicking on ``Help'' or ``FAQ.''
     Hand Delivery: 1200 New Jersey Avenue SE., West Building 
Ground Floor, Room W12-140, between 9 a.m. and 5 p.m. Eastern Time, 
Monday through Friday, except Federal holidays.
     Fax: 202-493-2251.
    Regardless of how you submit comments, you should mention the 
docket number of this document.
    You may call the Docket Management Facility at 202-366-9826.
    Instructions: For detailed instructions on submitting comments and 
additional information on the rulemaking process, see the Public 
Participation heading of the Supplementary Information section of this 
document. Note that all comments received will be posted without change 
to http://www.regulations.gov, including any personal information 
provided.
    Privacy Act: Anyone is able to search the electronic form of all 
comments received into any of our dockets by the name of the individual 
submitting the comment (or signing the comment, if submitted on behalf 
of an association, business, labor union, etc.). You may review DOT's 
complete Privacy Act Statement in the Federal Register published on 
April 11, 2000 (65 FR 19477-78) or you may visit http://www.dot.gov/privacy.html.
    Docket: For access to the docket to read background documents or 
comments received, go to http://www.regulations.gov, or the street 
address listed above. Follow the online instructions for accessing the 
dockets.

FOR FURTHER INFORMATION CONTACT: Glaceria Mason, Marketing Specialist, 
Office of Communications and Consumer Information (NPO-520), National 
Highway Traffic Safety Administration, 1200 New Jersey Ave SE., W52-
211, Washington, DC 20590. Glaceria Mason's phone number is 202-366-
5876 and her email address is Glaceria.Mason@dot.gov.

SUPPLEMENTARY INFORMATION: Under the Paperwork Reduction Act of 1995, 
before an agency submits a proposed collection of information to OMB 
for approval, it must first publish a document in the Federal Register 
providing a 60-day comment period and otherwise consult with members of 
the public and affected agencies concerning each proposed collection of 
information. The OMB has promulgated regulations describing what must 
be included in such a document. Under OMB's regulation (at 5CFR 
1320.8(d), an agency must ask for public comment on the following:
    (i) Whether the proposed collection of information is necessary for 
the proper performance of the functions of the agency, including 
whether the information will have practical utility;
    (ii) The accuracy of the agency's estimate of the burden of the 
proposed collection of information, including the validity of the 
methodology and assumptions used;
    (iii) How to enhance the quality, utility, and clarity of the 
information to be collected;

[[Page 26804]]

    (iv) How to minimize the burden of the collection of information on 
those who are to respond, including the use of appropriate automated, 
electronic, mechanical, or other technological collection techniques or 
other forms of information technology, e.g. permitting electronic 
submission of responses.
    In compliance with these requirements, NHTSA asks for public 
comments on the following proposed collection of information for which 
the agency is seeking approval from OMB:
    Title: Drunk Driver Segmentation Research
    Requested Expiration Date of Approval: Three years from approval 
date.
    Abstract: The National Highway Traffic Safety Administration 
(NHTSA) was established by the Highway Safety Act of 1970 (23 U.S.C. 
101) to carry out a Congressional mandate to reduce the mounting number 
of deaths, injuries, and economic losses resulting from motor vehicle 
crashes on the Nation's highways. In support of this mission, NHTSA 
proposes to conduct an email survey among 2,000 licensed drivers who 
self-report having operated a motor vehicle or motorcycle (1,500 motor 
vehicle drivers and 500 motorcycle riders) after drinking amounts of 
alcohol that (in most circumstances) would render them legally drunk. 
(Note: for brevity, ``drivers'' and ``driving'' will refer to both 
motor vehicle and motorcycle operators in the remaining sections of 
this document). The survey will request information about their drunk 
driving behavior, rationale for that behavior, context details 
surrounding the behavior, and opinions about drunk driving enforcement, 
sanctions and other relevant issues. The findings will then be analyzed 
to generate descriptions of various segments of at-risk drinker/drivers 
that are based on common demographics, lifestyle traits, drinking 
contexts and opinions. By having these segments delineated, NHTSA's 
communications efforts to help curb drunk driving will be more focused, 
more relevant to the intended audience, and more cost-effective.
    Summary of the Collection of Information: In this collection of 
information, NHTSA is seeking to understand useful and relevant 
characteristics (demography, lifestyle traits, drinking habits, 
environmental factors, and opinions/perceptions of how drunk driving is 
justified and enforcement of drunk driving laws) among people at high 
risk of driving drunk. Furthermore, once data are collected, cluster 
analyses will be applied to determine segments in which these 
individuals can be assigned based on common traits and opinions. By 
generating such segments, NHTSA can more effectively target meaningful 
messages to key segments with the goal of curbing drunk driving 
incidences, and therefore curbing the number of fatalities related to 
drunk driving.
    Description of the Need for the Information and the Proposed Use of 
the Information: NHTSA has successfully conducted at-risk drunk driving 
segmentation studies previously; and by having these segments, NHTSA 
and state partners have been able to use marketing communications 
``best practices'' to target the intended population(s) in 
communications efforts. However, no such study and segmentation 
analysis have been conducted since 2007. Since that time, population 
demography has changed, many state laws have changed as well as 
attitudes about enforcement of the laws, and the media landscape--due 
to rapid-pace development of digital-based media--has changed. As such, 
a segmentation study is needed to better shape and tailor the messaging 
and media strategies and tactics for addressing drunk driving. After 
the data collection and segmentation analysis is completed, NHTSA's 
Office of Communications and Consumer Information will be able to apply 
the segmentation to its planning and implementations of social norming 
and enforcement campaigns directed at people at high risk of driving 
drunk. Additionally, NHTSA will make the data and segmentations 
available to state partners, who can then complement and/or supplement 
NHTSA's national communications efforts.
    Affected Public: NHTSA will conduct a national email survey among 
people in the targeted age cohort of adults 21-54. Through a provider 
of a national database of people in this age group who have previously 
``opted-in'' to receive and respond to email research surveys, a brief 
series of screening questions will be posed to determine respondents 
who self-report drinking behavior prior to driving, and contingent on 
their answers, determine which individuals have driven and/or are apt 
to drive drunk After the screening, those individuals will be offered 
the complete survey, which is projected to take up to 20 minutes to 
complete. Ultimately, NHTSA will seek a total of 2,000 completed 
surveys. Participation by all respondents will be voluntary and 
anonymous and respondents will receive a token incentive for their 
participation. Such incentives are set and administered by the sample 
provider, and they sometimes take the form of cash in amounts that 
typically range from $3 to $6 per person; other sample providers' 
incentives take the form of points which respondents accumulate and 
trade for merchandise and/or cash.
    Estimated Total Annual Burden: 2,342 hours.
    Number of Respondents: Initial sample (pre-screening)--33,500. The 
completed survey sample (post-screening)--2,000, all of whom are among 
the initial sample of 33,500.
    Comments are invited on: whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the Department, including whether the information will have practical 
utility; the accuracy of the Department's estimate of the burden of the 
proposed information collection; ways to enhance the quality, utility 
and clarity of the information to be collected; and ways to minimize 
the burden of the collection of information on respondents, including 
the use of automated collection techniques or other forms of 
information technology.

John Donaldson,
Acting Senior Associate Administrator, Policy and Operations.
[FR Doc. 2014-10660 Filed 5-8-14; 8:45 am]
BILLING CODE 4910-59-P


