
[Federal Register Volume 78, Number 78 (Tuesday, April 23, 2013)]
[Notices]
[Pages 23970-23972]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2013-09575]


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DEPARTMENT OF TRANSPORTATION

National Highway Traffic Safety Administration

[U.S. DOT Docket Number NHTSA-2013-0046]


Reports, Forms, and Record Keeping Requirements

AGENCY: National Highway Traffic Safety Administration (NHTSA), 
Department of Transportation.

ACTION: Request for public comment on proposed collection of 
information.

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SUMMARY: Before a Federal agency can collect certain information from 
the public, it must receive approval from the Office of Management and 
Budget (OMB). Under procedures established by the Paperwork Reduction 
Act of 1995, before seeking OMB approval, Federal agencies must solicit 
public comment on proposed collections of information, including 
extensions and reinstatement of previously approved collections.
    This document describes one collection of information for which 
NHTSA intends to seek OMB approval.

DATES: Comments must be received on or before June 24, 2013.

ADDRESSES: You may submit comments, identified by the docket number in 
the heading of this document, by any of the following methods:
     Federal eRulemaking Portal: Go to http://www.regulations.gov. Follow the instructions for submitting comments on 
the electronic docket site by clicking on ``Help'' or ``FAQ.''
     Hand Delivery: 1200 New Jersey Avenue SE., West Building 
Ground Floor, Room W12-140, between 9 a.m. and 5 p.m. Eastern Time, 
Monday through Friday, except Federal holidays.
     Fax: 202-493-2251.
    Regardless of how you submit comments, you should mention the 
docket number of this document.
    You may call the Docket Management Facility at 202-366-9826.
    Instructions: For detailed instructions on submitting comments and 
additional information on the rulemaking process, see the Public 
Participation heading of the Supplementary Information section of this 
document. Note that all comments received will be posted without change 
to http://

[[Page 23971]]

www.regulations.gov, including any personal information provided.
    Privacy Act: Anyone is able to search the electronic form of all 
comments received into any of our dockets by the name of the individual 
submitting the comment (or signing the comment, if submitted on behalf 
of an association, business, labor union, etc.). You may review DOT's 
complete Privacy Act Statement in the Federal Register published on 
April 11, 2000 (65 FR 19477-78) or you may visit http://www.dot.gov/privacy.html.
    Docket: For access to the docket to read background documents or 
comments received, go to http://www.regulations.gov, or the street 
address listed above. Follow the online instructions for accessing the 
dockets.

FOR FURTHER INFORMATION CONTACT: Kil-Jae Hong, NHTSA, 1200 New Jersey 
Avenue SE., W52-232, NPO-520, Washington, DC 20590. Ms. Hong's 
telephone number is (202) 493-0524 and email address is kil-jae.hong@dot.gov.

SUPPLEMENTARY INFORMATION: Under the Paperwork Reduction Act of 1995, 
before an agency submits a proposed collection of information to OMB 
for approval, it must first publish a document in the Federal Register 
providing a 60-day comment period and otherwise consult with members of 
the public and affected agencies concerning each proposed collection of 
information. The OMB has promulgated regulations describing what must 
be included in such a document. Under OMB's regulation (at 5 CFR 
1320.8(d)),\1\ an agency must ask for public comment on the following:
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    \1\ Available at http://www.gpo.gov/fdsys/pkg/CFR-2012-title5-vol3/pdf/CFR-2012-title5-vol3-sec1320-5.pdf (last accessed Dec. 11, 
2012).
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    (i) Whether the proposed collection of information is necessary for 
the proper performance of the functions of the agency, including 
whether the information will have practical utility;
    (ii) the accuracy of the agency's estimate of the burden of the 
proposed collection of information, including the validity of the 
methodology and assumptions used;
    (iii) how to enhance the quality, utility, and clarity of the 
information to be collected;
    (iv) how to minimize the burden of the collection of information on 
those who are to respond, including the use of appropriate automated, 
electronic, mechanical, or other technological collection techniques or 
other forms of information technology, e.g. permitting electronic 
submission of responses.
    In compliance with these requirements, NHTSA asks for public 
comments on the following proposed collection of information for which 
the agency is seeking approval from OMB:
    Title: Buzzed Driving is Drunk Driving PSA Campaign Tracking Study.
    OMB Control Number: Not Assigned.
    Form Number: None.
    Affected Public: Consumers 21+ years-old.
    Requested Expiration Date of Approval: Three years from approval 
date.
    Abstract: The National Traffic and Motor Vehicle Safety Act of 
1966, Title 15 United States Code 1395, Section 106 (b), gives the 
Secretary of the United States Department of Transportation the 
authority to conduct research, testing, development, and training as 
authorized to be carried out by subsections of this title. The Vehicle 
Safety Act was subsequently re-codified under Title 49 of the U.S. Code 
in Chapter 301, Motor Vehicle Safety. Section 30168 of Title 49, 
Chapter 301, gives the Secretary authorization to conduct research, 
testing, development, and training to carry out this chapter.
    The Buzzed Driving is Drunk Driving campaign is a public service 
communications campaign designed to prevent impaired driving by:
     Increasing awareness of the consequences of driving while 
impaired;
     Educating the public that if you are ``buzzed'' from 
drinking alcohol, you're too impaired to drive safely;
     Changing adult attitudes and intentions to drive while 
impaired; and
     Motivating adults to adopt and maintain anti-impaired 
driving behaviors.
    In order to effectively achieve the objectives of the 
communications campaign and fulfill its statutory obligations, the 
National Highway Traffic Safety Administration (NHTSA) had previously 
conducted qualitative research to help guide the development of the 
campaign strategy and creative advertising that is now playing in the 
media. In order to understand if the communications are delivering 
against these objectives, the quantitative data captured in the 
tracking study will be used to monitor the impact of the advertising.
    The tracking survey is intended to measure awareness, attitudes, 
intentions, and behaviors related to the objectives of the Buzzed 
Driving is Drunk Driving public service advertising campaign. Ongoing 
tracking will allow NHTSA to modify measures to reflect changes in 
strategy and the introduction of new advertising.
    The survey for this tracking study will include questions that 
measure awareness, attitudes, and behaviors related to the campaign 
messages. The questions will be crafted to gain various perspectives on 
the issue of drinking and driving. The survey's key measures will 
include:
     Awareness of messaging about the issue and aided 
recognition of campaign advertisements;
     Likelihood to drive when ``buzzed'' or somewhat impaired; 
and
     Self-reported driving behavior when ``buzzed'' or somewhat 
impaired.
    NHTSA is proposing to implement this data collection by using an 
online survey in order to facilitate the exposure to video, audio, and 
jpeg files in the advertising recognition section, a functionality that 
is not possible for a telephone survey. As a result of this need to use 
an online survey methodology, NHTSA is proposing to use a convenience 
sample: Self-selected adults 21+ who drive at least three times per 
week and drink alcohol at least once per month. For the purposes of 
this study, NHTSA believes that it is sufficient that the sample be a 
convenience sample as long as it is diverse in terms of gender, race/
ethnicity, income, age, and region, and quotas will be implemented to 
ensure this diversity.
    Because the study is not a probability-based sample, there is no 
statistical basis to drive unbiased estimates representative of the 
target population or to estimate sampling error. However, NHTSA 
believes that the benefits offered by an online survey, including the 
ability to present respondents with the campaign advertisements, 
outweigh the disadvantage of potential respondent bias that rises from 
using a convenience sample.
    NHTSA understands that this kind of information has already been 
collected from consumers through past studies and has worked with other 
agencies and third-party partners to ensure all questioning is 
relevant, useful, and puts no undue burden on respondents. What 
differentiates this survey from any other information collection is the 
ability to link advertising awareness with attitudinal and behavioral 
metrics. NHTSA's primary interest is attempting to understand 
recognition of the advertising campaign and to assess any impact that 
the public service announcements (PSAs) from this campaign may have 
upon attitudes and behaviors towards impaired driving, which is an area 
that previous research has not covered.
    Estimated Annual Burden: 325 hours.
    Number of Respondents: 1,300.

[[Page 23972]]

    Comments are invited on: Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the Department, including whether the information will have practical 
utility; the accuracy of the Department's estimate of the burden of the 
proposed information collection; ways to enhance the quality, utility 
and clarity of the information to be collected; and ways to minimize 
the burden of the collection of information on respondents.

Public Participation

How do I prepare and submit comments?

    Your comments must be written and in English. To ensure that your 
comments are filed correctly in the Docket, please include the docket 
number of this document in your comments. Your comments must not be 
more than 15 pages long (see 49 CFR 553.21). We established this limit 
to encourage you to write your primary comments in a concise fashion. 
However, you may attach necessary additional documents to your 
comments. There is no limit on the length of the attachments.
    If you are submitting comments in hard copy, please submit two 
copies of your comments, including the attachments, to DOT's Docket 
Management at the address given under ADDRESSES.
    You may also submit your comments to the docket electronically by 
logging onto http://www.regulations.gov. Click on ``Help'' at the top 
of the screen to obtain instructions for filing the document 
electronically.

How can I be sure that my comments were received?

    If you wish DOT's Docket Management to notify you upon its receipt 
of your comments, enclose a self-addressed, stamped postcard in the 
envelope containing your comments. Upon receiving your comments, Docket 
Management will return the postcard by mail.

How do I submit confidential business information?

    If you wish to submit any information under a claim of 
confidentiality, you should submit three copies of your complete 
submission, including the information you claim to be confidential 
business information, to the Chief Counsel, NHTSA, at the address given 
above under FOR FURTHER INFORMATION CONTACT. In addition, you should 
submit two copies, from which you have deleted the claimed confidential 
business information, to Docket Management at the address given above 
under ADDRESSES. When you send a comment containing information claimed 
to be confidential business information, you should include a cover 
letter setting forth the information specified in our confidential 
business information regulation (49 CFR part 512).

Will the Agency consider late comments?

    We will consider all comments that Docket Management receives 
before the close of business on the comment closing date indicated 
above under DATES. To the extent possible, we also will consider 
comments that Docket Management receives after that date. If Docket 
Management receives a comment too late for us to consider it, we will 
consider that comment as an informal suggestion for future rulemaking 
action.

How can I read the comments submitted by other people?

    You may read the comments received by Docket Management at the 
address given under ADDRESSES. The hours of the Docket are indicated 
above in the same location. You also may see the comments on the 
Internet. To read the comments on the Internet, go to http://www.regulations.gov, and follow the instructions for accessing the 
Docket.
    Please note that even after the comment closing date, we will 
continue to file relevant information in the Docket as it becomes 
available. Further, some people may submit late comments. Accordingly, 
we recommend that you periodically check the Docket for new material.

Gregory A. Walter,
Senior Associate Administrator, Policy and Operations.
[FR Doc. 2013-09575 Filed 4-22-13; 8:45 am]
BILLING CODE 4910-59-P


