
[Federal Register: July 6, 2010 (Volume 75, Number 128)]
[Notices]               
[Page 38863]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr06jy10-118]                         

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DEPARTMENT OF TRANSPORTATION

National Highway Traffic Safety Administration

 
Reports, Forms, and Record Keeping Requirements Agency 
Information Collection Activity Under OMB Review

AGENCY: National Highway Traffic Safety Administration (NHTSA), DOT.

ACTION: Notice.

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SUMMARY: In compliance with the Paperwork Reduction Act of 1995 (44 
U.S.C. 3501 et seq.), this notice announces that the Information 
Collection Request (ICR) abstracted below has been forwarded to the 
Office of Management and Budget (OMB) for review and comment. The ICR 
describes the nature of the information collection and the expected 
burden. The Federal Register Notice with a 60-day comment period was 
published on March 31, 2010 (75 FR 16227-16228).

DATES: Comments must be submitted on or before August 5, 2010.

ADDRESSES: Send comments, within 30 days, to the Office of Information 
and Regulatory Affairs, Office of Management and Budget, 725-17th 
Street, NW., Washington, DC 20503, Attention NHTSA Desk Officer.

FOR FURTHER INFORMATION CONTACT: Randolph Atkins, Ph.D., Office of 
Behavioral Safety Research, National Highway Traffic Safety 
Administration, NTI-131, Room W46-500, 1200 New Jersey Ave, SE., 
Washington, DC 20590. Dr. Atkins' phone number is 202-366-5597 and his 
e-mail address is randolph.atkins@dot.gov.

SUPPLEMENTARY INFORMATION: 
    Title: Motivations for Speeding.
    Type of Request: New information collection requirement.
    Abstract: Speeding is one of the primary factors leading to vehicle 
crashes. In 2008, 31% of all fatal crashes were speeding-related. The 
estimated economic cost to society for speeding-related crashes is 
$40.4 billion per year. Driving at higher speeds reduces the ability of 
drivers to avoid obstacles or react to sudden changes in the roadway 
environment and increases crash severity. The pervasiveness of speeding 
behavior is reflected in a recent national survey that showed that 
approximately 75% of all drivers reported speeding in the past month. 
Since most drivers often do not see speeding as risky or dangerous 
behavior, it is imperative that NHTSA gain a better understanding of 
the motivations for speeding behaviors in order to develop and refine 
effective interventions and countermeasures.
    NHTSA proposes to conduct follow-up focus groups with 72 
participants from an earlier on-road instrumented vehicle data 
collection conducted in Seattle, WA and College Station, TX. Focus 
group recruitment will be based on participants' speeding patterns in 
the on-road data. The focus groups will contribute to a better 
understanding of speeding and speeders, a more accurate taxonomy of 
high/low speed driver subgroups, and a better understanding of the 
motives, attitudes and habits of these subgroups. The focus groups will 
explore speed choices and speeding behaviors and the factors that 
influence them, beliefs and attitudes toward speeding, reactions to and 
discussions about specific driving scenarios, and individual/group 
responses to various speeding countermeasures. The focus groups are 
expected to provide data relevant to descriptions of key motivations, 
attitudes, normative commitment to law, driving habits relevant to 
speeding and speeding countermeasures; descriptions of countermeasures 
with the greatest likely benefits; implementation issues and concerns 
associated with the countermeasures; and key advantages and 
disadvantages associated with various countermeasures.
    Affected Public: NHTSA plans to conduct six focus group sessions, 
three in Seattle, WA and three in College Station, TX. Each focus group 
will consist of 8-12 participants and last approximately 80 minutes. 
Participants will be recruited by e-mail or telephone based on their 
driving behaviors in the earlier on-road phase of the study and their 
demographic characteristics. Participation by all respondents would be 
voluntary and confidential.
    Estimated Total Annual Burden: The total estimated annual burden is 
between 64 and 96 hours, depending on the number of participants (range 
8-12) in each group. The respondents would not incur any reporting cost 
from the information collection. The respondents also would not incur 
any record keeping burden or record keeping cost from the information 
collection.
    Comments are invited on the following:
    (i) Whether the proposed collection of information is necessary for 
the proper performance of the functions of the agency, including 
whether the information will have practical utility;
    (ii) The accuracy of the agency's estimate of the burden of the 
proposed information collection;
    (iii) Ways to enhance the quality, utility, and clarity of the 
information to be collected; and
    (iv) Ways to minimize the burden of the collection of information 
on respondents, including the use of automated collection techniques or 
other forms of information technology.
    A comment to OMB is most effective if OMB receives it within 30 
days of publication.

    Authority: 44 U.S.C. 3506(c)(2)(A).

Jeff Michael,
Associate Administrator, Research and Program Development.
[FR Doc. 2010-16227 Filed 7-2-10; 8:45 am]
BILLING CODE 4910-59-P

