
[Federal Register: August 6, 2010 (Volume 75, Number 151)]
[Notices]               
[Page 47606-47607]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr06au10-89]                         

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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Food and Drug Administration

[Docket No. FDA-2010-N-0386]

 
Strategic Plan for Consumer Education via Cooperative Agreement 
(U18)

AGENCY: Food and Drug Administration, HHS.

ACTION: Notice.

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SUMMARY: The Food and Drug Administration (FDA) is announcing its 
intention to receive and consider a single source application under a 
cooperative agreement grant (U18) in fiscal year (FY) 2010 to the 
Partnership for Food Safety Education (PFSE) located in Washington, DC. 
This cooperative agreement grant is being provided to facilitate a 
``Strategic Plan for Consumer Education'' to determine future 
directions for PFSE in carrying out a nationwide food safety education 
program on safe handling practices to prevent foodborne illness. The 
goal of the cooperative agreement is to help strengthen PFSE, so that 
FDA's goal may be achieved in improving consumer food safety practices 
and in turn reduce the incidence of foodborne illness.

DATES: Important dates are as follows:
    1. The application due date is August 13, 2010.
    2. The anticipated start date is September 2010.
    3. The opening date is August 6, 2010.
    4. The expiration date is August 16, 2010.

FOR FURTHER INFORMATION CONTACT AND ADDITIONAL REQUIREMENTS CONTACT:
    Center's Contact: Danielle Schor, Office of Foods, Food and Drug 
Administration, WO-Bldg. 1, rm. 3230, Silver Spring, MD 20993, 301-796-
5404, email: Danielle.Schor@fda.hhs.gov.
    Grants Management Contact: Camille Peake, Division of Acquisition 
Support and Grants (HFA-500), Food and Drug Administration, 5630 
Fishers Lane, rm. 2139, Rockville, MD 20857, 301-827-7175, FAX: 301-
827-7101, email: Camille.Peake@fda.hhs.gov.
    For more information on this funding opportunity announcement (FOA) 
and to obtain detailed requirements, please refer to the full FOA 
located at http://www.fda.gov/AboutFDA/CentersOffices/OC/OfficeofFoods/
ucm212095.

SUPPLEMENTARY INFORMATION:

I. Funding Opportunity Description

Funding Opportunity Description Number RFA-FD-10-015
Catalog of Federal Domestic Assistance Number: 93.103

A. Background

    This Federal Register notice is being issued by the Office of Foods 
within the Office of the Commissioner soliciting a sole source grant 
application from PFSE for funding in support of strategic planning for 
consumer education. PFSE, begun in May 1997, is the only organization 
that unites industry associations, consumer and public health groups, 
academia and government (the U.S. Department of Agriculture (USDA), the 
Centers for Disease and Control and Prevention, and the Food and Drug 
Administration) to educate the public about safe food handling and 
preparation. In 2009, PFSE had 18 association and non-profit 
contributing members. PFSE, a non-profit organization, is the creator 
and steward of the ``Fight BAC! Campaign'', a food safety education 
program developed using scientifically based recommendations and 
resulting from an extensive consumer research process. In 2007, PFSE 
joined with USDA to create the ``Be Food Safe'' platform--designed to 
bring a new look to the four core safe food handling practices and to 
bring food safety reminders to places where people shop for food. 
``Fight BAC! Campaign'' materials are fully accessible online and 
utilized by consumers, teachers, dietitians, public health officials, 
and extension agents across the nation. FDA is one of several 
government agencies that has signed a Memorandum of Understanding with 
PFSE.

[[Page 47607]]

    FDA actively participates with PFSE and values its educational 
programs, which are essential and consistent with the federal mandate 
for consumer education contained in section 903(d)(2)(D) (21 U.S.C. 
393(d)(2)(D) of the Federal Food, Drug, and Cosmetic Act (the act), 
which states that the Secretary, through the Commissioner, shall be 
responsible for executing the act and for conducting educational and 
public information programs relating to the responsibilities of FDA.

B. Research Objectives

    PFSE supports a large, complex, and multi-faceted consumer food 
safety education program with messaging and programs supported and 
aligned with FDA, the Centers for Disease Control and Prevention, and 
the U.S. Department of Agriculture. PFSE remains experienced and poised 
for continuing services. PFSE is well recognized throughout the country 
and the world for its science-based, behavior-changing consumer 
education campaigns.
    This cooperative agreement will enable PFSE to continue and enhance 
the valued utility and impact of its program through the development of 
a new, updated, national food safety education strategic plan that 
addresses changes that have occurred through the past decade. These 
changes are particularly necessary to include emerging food safety 
concerns. In addition, the cooperative agreement will assist PFSE to 
build the capacity of the organization.
    The funds will support a facilitated strategic planning process to 
determine future directions for PFSE in carrying out a nationwide food 
safety education program on safe handling practices to prevent 
foodborne illness. The process will include PFSE members as well as 
other stakeholders such as consumer groups, public health 
organizations, and food safety experts from academia who are not 
currently members. The process will include re-examining research-based 
messages, determining PFSE's role over the next 5 years, and 
determining strategies to enlarge PFSE membership to a greater variety 
of stakeholders.
    Research objectives include the following: A re-examination of food 
safety messages to ensure inclusion of the latest science, the 
identification of new educational programs and marketing strategies 
based on social science theory and behavioral research, and an 
assessment of the most effective organizational structure for PFSE and 
opportunities for enlarging membership to enhance program delivery.
    FDA will pay for qualitative or quantitative research with 
stakeholders and meetings with stakeholder groups and consumer experts.
    FDA will support the research covered by the notice under the 
authority of section 301 of the Public Health Service Act (42 U.S.C. 
241). FDA's research program is described in the Catalog of Federal 
Domestic Assistance number 93.103.

C. Eligibility Information

    Eligibility is limited to PFSE located in Washington, DC. FDA 
believes that continued support of PFSE is essential to carry out its 
Federal mandate for consumer education contained in the act. PFSE is 
the only organization qualified to fulfill the objectives of the 
proposed cooperative agreement.

II. Award Information/Funds Available

A. Award Amount

    The estimated amount of funds available for support in FY 2010 will 
be for up to $340,000 (direct costs plus indirect costs).

B. Length of Support

    This award will provide 1 year of support.

III. Paper Application, Registration, and Submission Information

    To submit a paper application in response to this FOA, applicants 
should first review the full announcement located at http://
www.fda.gov/AboutFDA/CentersOffices/OC/OfficeofFoods/default.htm. 
Persons interested in applying for a grant may obtain an application 
from the PHS 398 application instructions available at http://
grants.nih.gov/grants/forms.htm. For paper submissions, the following 
steps are required:
     Step 1: Obtain a Dun and Bradstreet Number (DUNS)
    Applicants are now required to have a DUNS number to apply for a 
grant or cooperative agreement from the Federal Government. The DUNS 
number is a 9-digit identification number that uniquely identifies 
business entities. To obtain a DUNS number, call DUN and Bradstreet at 
1-866-705-5711. Be certain that you identify yourself as a Federal 
grant applicant when you contact Dun and Bradstreet.
     Step 2: Register with Central Contractor Registration
    Applicants must register with the CCR database. You must have a 
DUNS number to begin your registration. This database is a government-
wide warehouse of commercial and financial information for all 
organizations conducting business with the Federal Government. The 
preferred method for completing a registration is through the Web site 
at http://www.ccr.gov. This Web site provides a CCR handbook with 
detailed information on data you will need prior to beginning the 
online pre-registration, as well as steps to walk you through the 
registration process.
     Step 3: Register With Electronic Research Administration 
(eRA) Commons
    Steps 1 and 2, in detail, can be found at: http://www07.grants.gov/
applicants/organization_registration.jsp. Step 3, in detail, can be 
found at https://commons.era.nih.gov/commons/registration/
registrationInstructions.jsp.
    After you have followed these steps, submit paper applications to: 
Camille Peake, Division of Acquisition Support and Grants (HFA-500), 
Food and Drug Administration, 5630 Fishers Lane, rm. 2139, Rockville, 
MD 20857, 301-827-7175, FAX: 301-827-7101, email: 
Camille.Peake@fda.hhs.gov.

    Dated: July 30, 2010.
Leslie Kux,
Acting Assistant Commissioner for Policy.
[FR Doc. 2010-19353 Filed 8-5-10; 8:45 am]
BILLING CODE 4160-01-S

