
[Federal Register: August 24, 2009 (Volume 74, Number 162)]
[Notices]               
[Page 42676-42677]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr24au09-70]                         

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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Food and Drug Administration

[Docket No. FDA-2009-N-0345]

 
Agency Information Collection Activities: Proposed Collection; 
Comment Request; Internet Survey on Barriers to Food Label Use

AGENCY: Food and Drug Administration, HHS.

ACTION: Notice.

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SUMMARY: The Food and Drug Administration (FDA) is announcing an 
opportunity for public comment on the proposed collection of certain 
information by the agency. Under the Paperwork Reduction Act of 1995 
(the PRA), Federal agencies are required to publish notice in the 
Federal Register concerning each proposed collection of information, 
and to allow 60 days for public comment in response to the notice. This 
notice solicits comments on the Internet Survey on Barriers to Food 
Label Use.

DATES: Submit written or electronic comments on the collection of 
information by October 23, 2009.

ADDRESSES: Submit electronic comments on the collection of information 
to http://www.regulations.gov. Submit written comments on the 
collection of information to the Division of Dockets Management (HFA-
305), Food and Drug Administration, 5630 Fishers Lane, rm. 1061, 
Rockville, MD 20852. All comments should be identified with the docket 
number found in brackets in the heading of this document.

FOR FURTHER INFORMATION CONTACT: Daniel Gittleson, Office of 
Information Management (HFA-710), Food and Drug

[[Page 42677]]

Administration, 5600 Fishers Lane, Rockville, MD 20857, 
Daniel.Gittleson@fda.hhs.gov, 301-796-5156.

SUPPLEMENTARY INFORMATION: Under the PRA (44 U.S.C. 3501-3520), Federal 
agencies must obtain approval from the Office of Management and Budget 
(OMB) for each collection of information they conduct or sponsor. 
``Collection of information'' is defined in 44 U.S.C. 3502(3) and 5 CFR 
1320.3(c) and includes agency requests or requirements that members of 
the public submit reports, keep records, or provide information to a 
third party. Section 3506(c)(2)(A) of the PRA (44 U.S.C. 3506(c)(2)(A)) 
requires Federal agencies to provide a 60-day notice in the Federal 
Register concerning each proposed collection of information, before 
submitting the collection to OMB for approval. To comply with this 
requirement, FDA is publishing notice of the proposed collection of 
information set forth in this document.
    With respect to the following collection of information, FDA 
invites comments on these topics: (1) Whether the proposed collection 
of information is necessary for the proper performance of FDA's 
functions, including whether the information will have practical 
utility; (2) the accuracy of FDA's estimate of the burden of the 
proposed collection of information, including the validity of the 
methodology and assumptions used; (3) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (4) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques, when 
appropriate, and other forms of information technology.

Internet Survey on Barriers to Food Label Use

    Previous FDA studies have examined the prevalence of food label use 
and the types of tasks food label users perform. Analyses of repeated 
survey data show a sharp decline in label use between 1994 and 2002. 
Much of the decline in label use occurred among young consumers, i.e., 
those younger than 35 years old. In 1994, approximately 13% of U.S. 
consumers reported ``never'' using the food label the first time they 
purchase a product, with no significant differences between various age 
groups. In 2002, the proportion of consumers reporting ``never'' using 
the food label the first time they purchase a product had increased to 
19%, a significant increase over the 1994 percentage. In comparison, 
the proportion of consumers younger than 35 years old who reported 
``never'' using the food label the first time they purchase a product 
had increased from 13% in 1994 to nearly 30% in 2002. Therefore, FDA is 
proposing to conduct an Internet survey to assess barriers to food 
label use by U.S. consumers.
    FDA conducts research and educational and public information 
programs relating to food safety under its broad statutory authority, 
set forth in section 903(b)(2) of the Federal Food, Drug, and Cosmetic 
Act (the act) (21 U.S.C. 393(b)(2), to protect the public health by 
ensuring that foods are ``safe, wholesome, sanitary, and properly 
labeled,'' and in section 903(d)(2)(C) (21 U.S.C. 393(d)(2)(C)), to 
conduct research relating to foods, drugs, cosmetics and devices in 
carrying out the act. The study is part of an on-going effort by FDA to 
collect data concerning consumer perceptions, attitudes, and behaviors 
and their impacts on food label usage.
    The study, the Internet Survey on Barriers to Food Label Use, is a 
voluntary consumer survey. The purpose of the study is to explore 
possible explanations for food label use and non-use among U.S. 
consumers. In particular, the study will collect data from four groups 
of consumers: (1) those older than 35 years that report regularly using 
the food label; (2) those older than 35 years old that report 
infrequently using the food label; (3) those 35 years and younger that 
report regularly using the food label; (4) those 35 years and younger 
that report infrequently using the food label. The study goals are to: 
(1) identify attitudes and beliefs among consumers toward health, diet 
and label usage; (2) determine relationships between those attitudes 
and beliefs, as well as demographics, with food label use and non-use; 
and (3) evaluate the relative importance of these attitudes between 
consumers of various age groups to determine whether barriers to label 
use differ between younger consumers and older consumers. The 
information collected from the study is necessary to inform the 
agency's efforts to improve consumer understanding and use of the food 
label. The results of the study will not be used to develop population 
estimates.
    The Internet survey data will be collected using participants of an 
Internet panel of approximately 43,000 people. Participation in the 
experimental study is voluntary.
    FDA estimates the burden of this collection of information as 
follows:

                                 Table 1.--Estimated Annual Reporting Burden\1\
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                           No. of         Frequency per       Total Annual       Hours per
  Portion of Study      Respondents          Response          Responses          Response        Total Hours
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Pre-test                            60                  1                 60            0.167                 10
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Screener                         8,000                  1              8,000           0.0083                 66
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Survey                           1,000                  1              1,000            0.167                167
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Total                .................                  1              9,060  ...............                243
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\1\ There are no capital costs or operating and maintenance costs associated with this collection of
  information.

    FDA's burden estimate is based on prior experience with Internet 
panel experiments similar to the study proposed here. Sixty (60) panel 
members will take part in a pre-test of the survey, estimated to last 
10 minutes (0.167 hours), for a total of 10.02 hours, rounded to 10. 
Approximately 8,000 respondents will complete a screener to determine 
eligibility for participation in the study, estimated to take 30 
seconds (0.0083 hours), for a total of 66.4 hours, rounded to 66 hours. 
One thousand (1,000) respondents will complete the full survey, 
estimated to last 10 minutes (0.167 hours), for a total of 167 hours. 
The total estimated burden is 243 hours.

    Dated: August 17, 2009.
David Horowitz,
Assistant Commissioner for Policy.
[FR Doc. E9-20248 Filed 8-21-09; 8:45 am]

BILLING CODE 4160-01-S
